The Dealership Operating System

Run your dealership.
Smarter.

One calm workspace for leads, stock, conversations and workshop. Built with AI that reads context, spots risk and quietly moves the day forward.

  • Free onboarding & data import
  • No setup fees
  • Cancel any time
  • UK-based support
app.motorflow.ai / dashboard
New leads today
14
Open leads
87
Booked viewings
12
Pending replies
9
Recent leads
View all
DO
David Osei
2020 BMW 320d M Sport · AutoTrader
SM
Sarah McDonald
2019 Audi A4 Avant · CarGurus
MT
Michael Thompson
2021 Ford Kuga Titanium · Website
RG
Rachel Green
2018 VW Golf GTI · AA Cars
JP
James Patterson
2022 Tesla Model 3 · Phone
Tasks
7 due today · 1 overdue
Pipeline
£182k in play · 5 negotiating

AI Lead Analysis

Every enquiry scored, summarised and prioritised the moment it lands. Your team spends time on the leads that will close.

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Complaint Intelligence

Detects friction in customer conversations, flags at-risk deals and drafts the right response before it becomes a review.

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Workshop Module

Prep jobs, MOTs and service work tied to every vehicle in stock. Nothing leaves the forecourt with an open ticket.

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Every lead source in one inbox

AutoTraderCarGurusAA CarsWebsite formsPhone callsWalk-insReferrals

The problem

Independent dealers are drowning in enquiries

Most dealerships aren’t losing sales because the leads aren’t there — they’re losing sales because the leads get lost.

Leads scattered across inboxes

AutoTrader emails, WhatsApp messages, missed calls and website forms all live in different places.

Follow-ups fall through the cracks

Enquiries go unanswered for hours or days. By then the customer has bought elsewhere.

No visibility for managers

You can’t see who’s doing what, which leads are cold, or which vehicles are attracting interest.

How MotorFlow solves it

A single system, built for used-car dealerships

One inbox for every enquiry

AutoTrader, CarGurus, website forms, phone logs — everything captured, tagged and assigned automatically.

Never miss a follow-up

Smart reminders, task automation and escalation rules keep every lead moving forward.

Full visibility for managers

Live pipeline, salesperson performance, response times and lost-reason reports — updated in real time.

Features

Everything you need to run a modern dealership

Centralised lead inbox

Every enquiry from every source in one place.

Dealership CRM

Customer profiles, history and preferences.

Lead assignment

Round-robin or manager-controlled routing.

Follow-up reminders

Automatic nudges so no lead is forgotten.

Vehicle management

Stock, images, days-in-stock and pricing.

Viewing bookings

Confirm, reschedule, log outcomes.

Tasks & pipeline

Kanban, list and calendar views.

Reports

Salesperson, source and conversion reports.

Automations

Trigger-based workflows for common tasks.

Multi-location

Locations, permissions and roll-up reports.

Roles & permissions

Owner, admin, manager, salesperson.

Communication history

Calls, emails, SMS and notes together.

Before & after

From chaos to a single flow

Before
  • AutoTrader emails buried in a shared inbox
  • Missed calls with no note or callback
  • Spreadsheet of stock nobody keeps updated
  • No idea which salesperson replied first
  • Weekly reports built by hand every Monday
After MotorFlow AI
  • Every enquiry auto-imported and assigned in seconds
  • Every call logged against the right customer
  • Live stock with days-in-stock and interest scores
  • Full audit trail of who did what and when
  • Real-time reports the whole team can trust

How it works

Up and running in a week — not a quarter

1

Connect your lead sources

Forward AutoTrader and CarGurus emails, plug in your website form, log calls in one tap.

2

Assign and reply fast

Leads route to the right salesperson automatically with a follow-up task ready to action.

3

Track viewings and sales

Book viewings, log outcomes, mark won or lost — MotorFlow keeps the record straight.

4

See what’s working

Reports show contact rate, response time, best sources and top performers at a glance.

Pricing

Simple pricing, no lock-in

Every plan includes onboarding, data import and UK-based support.

Starter

Small dealership, one location

£99/mo
Start with Starter
  • Up to 3 users
  • Lead management
  • Vehicles & tasks
  • Basic reporting
Most popular

Growth

Growing dealership with a sales team

£249/mo
Start with Growth
  • Up to 10 users
  • Automations
  • Advanced pipeline
  • Team reports
  • Custom fields

Multi-Site

Multiple showrooms & franchises

Custom
Contact us
  • Multiple locations
  • Custom users
  • Location reporting
  • Advanced permissions
  • Custom onboarding

Frequently asked questions

Do you have official integrations with AutoTrader or CarGurus?+

MotorFlow AI captures leads from AutoTrader and CarGurus via email parsing. We are not an official partner of either platform and do not claim to be.

How long does onboarding take?+

Most independent dealerships are live within 5–7 working days. We import your stock, connect your lead sources and train your team.

Can I import existing customers and vehicles?+

Yes. Onboarding includes free import of your customers, vehicles and open leads.

Is there a contract?+

No — monthly rolling contracts. Cancel any time.

Where is my data stored?+

Data is stored securely in the UK/EU with encryption at rest and in transit.

Can’t find your question? Visit the help centre.

Ready to bring every lead into one flow?

See how MotorFlow AI fits your dealership in a 20-minute demo. No pressure, no obligation.